In addition, some smart marketing of the film had trailers screen before Beauty and the Beast that made direct appeals to that film’s audience.Īlthough it came in second this week, Beauty and the Beast didn’t suffer much of a drop-off from last week’s big numbers. Experts suggested that the success of the DreamWorks Animation film was tied to Baldwin’s high profile, due to his widely praised (and viral) Saturday Night Live appearances. The animated feature, which casts Alec Baldwin as the voice of a tough-talking, business-suited baby, raked in $49 million for an impressive opening weekend that few box-office pundits predicted, overtaking two-week juggernaut Beauty and the Beast by a margin of less than $2 million. To the surprise of just about everyone, Beauty and the Beast had its reign at the top of the box office end after just two weeks, courtesy of new, family-friendly movie champion The Boss Baby. Code cannot be redeemed for cash and is not valid for resale. Code is not valid on vases, sale items, prior purchases, in-store pick-up orders or purchases made on The Bouqs Company iPhone, iPad or Android apps.

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